Let’s make magic happen.
We turn bold ideas into real-world magic. Designing experiences that bring people together, spark connection, and stick with you long into the future.. From multi-day music festivals to high-energy brand activations and private events, we create events that feel just as good as they look.
At The Pinecone Project, we don’t do cookie-cutter. Every project is built from the ground up to meet our clients' goals and exceed their expectations. Whether we’re activating a brand on the side of a mountain or producing a concert on the beach, we show up with intention, creativity, and the hustle to make it all happen.
The Pinecone Project was born in the mountains and out of a deep love for music, art, people, and the outdoors. That desire to bring all those elements together and create unforgettable shared experiences is what keeps us motivated.
Based in Denver and working nationwide, we’ve partnered with brands like Red Bull, AEG, Tito’s, and Icelantic Skis to bring moments to life, the Pinecone way: with heart, intention, and unforgettable energy.
Sam Warren - Founder/Owner
Sam was Born + Raised in Colorado and is the founder of The Pinecone Project, as well as one of the founding members of Icelantic Skis. Over the last decade, Sam has created, curated, and produced over 100 large-scale music festivals and experiences. Sam conceived and produced the first and only Winter concert at Red Rocks Amphitheater. Under Sam’s leadership, The City of Denver, AEG Presents, and The Pinecone Project have worked together for over a decade to produce the annual Icelantic Winter on the Rocks concert at Red Rocks.
Our team has all the goods…
Tobias Krause
Project Director/Partner
Tobias brings more than a decade of agency work, freelance know-how, and experiential projects to The Pinecone Project. He’s been a festival director, senior marketing manager, talent buyer, and project manager. Tobias recently finished a Master’s program in Project Management, focusing on strategic business development and talent management. As a certified project management professional (PMP), Tobias believes no experience should ever be the same. His knack for diplomatic business development and project analysis brings a sharp focus on developing creative ideas.
Hayley Houlihan
Creative Director
Hayley has a passion for bringing creative ideas to life. She has extensive experience in spatial design, graphic design, and marketing. Her diverse work history includes Marketing Director at Monarch Ski Area, Horticulturist + Landscape Designer at the Denver Botanic Gardens and over 10 years of experience in the freelance graphic design world. Born and raised in Colorado, Hayley’s love of skiing and intimate knowledge of the outdoor tourism industry serve her well in the mountain-town event production.
Adolfo Gonzalez
Operations Director
Adolfo embodies a swiss army knife when it comes to production + operations and is happiest when concepts become tangible builds on-site. His eight-year career in production spans the film, event, and live music industries. As Production Director, Adolfo anticipates needs and builds teams to seamlessly execute the vision, down to the smallest detail. Whether you find him knee-deep in the trenches of a music festival or an immersive art exhibit, Adolfo keeps the wheels on and everything running smoothly.
Jordan Fields
Marketing Director
Jordan has a passion for all things digital marketing and social media. Her career in marketing began in freelance as a social media manager and evolved to her working with dozens of clients while traveling the globe, the agency world, and now The Pinecone Project. She loves to keep up with the latest online trends, build close relationships with brands to help them tell their unique story, and bring creative ideas to life!
