Music Festivals
Sand In My Boots
What started as a VIP ops role turned into a full creative and production takeover. In 2025, we brought to life over a dozen immersive spaces at this reimagined Gulf Shores festival leading everything from artist compounds to custom design builds and top-tier hospitality.
Winter on the Rocks
Conceived in 2011 and realized at Red Rocks Amphitheater in 2012, this concert is the first and only winter show at the historic venue. Every winter, Red Rocks opens up for one night of amazing music and nearly 10,000 fans. 2022 marked the 10-year anniversary of The Pinecone Project’s flagship event.
Bumbershoot
The Pinecone Project was brought onto the Bumbershoot team in 2016 as the Creative Directors of the Festival. Within that scope, Pinecone produced annual brand design and all aesthetic offerings from the festival (inclusive of logo design, admat design, website design, merchandise design & production, etc.) all on site creative, on-site curated experiential areas, on-site Non Music Arts curation and programming, all marketing aesthetic, and much more. Bumbershoot averaged 25k-35k attendees per day during the time of The Pinecone Project’s involvement.
Rocklahoma + Born & Raised
AEG hired The Pinecone Project to curate and activate the VIP experiences at two major music festivals in the heart of Red Dirt Country in the summer of 2021. The Pinecone Project conceived and executed three unique experiences that wowed attendees and stakeholders alike.
Since returning in 2022, The Pinecone Project has continued to elevate and expand the VIP offerings year after year by enhancing design, hospitality, and guest experience at every touchpoint. Now in its fifth consecutive year (2025), The Pinecone Project remains AEG’s trusted partner in bringing these one-of-a-kind festival experiences to life.
How We Do It
The Pinecone Project is made up of a dedicated team of in-house production experts who have a tremendous amount of experience in the Music Festival space. Our team of professionals provides sound client & vendor communication, attention to detail, and accountability which leads to premier execution.
Music Festival Selection
Project Management
Budget Control
Timeline Management
Production Schedule Diligence
Artist Booking
Negotiating Contracts & Locating Talent
Transportation & Handling
Scheduling
Branding
Development
Messaging
Optimization
Design