RED BULL PARTY LINE
Red Bull Party Line brought one of the most unique competition formats in skiing and snowboarding to the slopes of Copper Mountain, featuring a head-to-head race on a custom-built downhill pump track designed to test speed, flow, and technical precision. Open to expert riders, the event combined high-performance sport with Red Bull’s signature energy and innovation.
The Pinecone Project served as Project Producer and Competition Director, leading the development, design, and execution of the Party Line venue and course in close collaboration with Red Bull North America and Copper Mountain. From initial concept through on-site delivery, our team oversaw the full venue build, course preparation, and implementation of a comprehensive branding plan that brought the experience to life on the mountain.
We managed and executed all third-party vendor partnerships across production, branding, and logistics, while coordinating closely with internal Red Bull teams to ensure seamless integration across all touchpoints. On the athlete side, we designed and delivered the full participant experience, from registration and communications to on-site concierge and course briefings.
During competition, our team directed all aspects of the event, including athlete flow, race operations, safety oversight, bracket structuring, and final rankings, culminating in a high-energy awards ceremony that celebrated the sport and its community.
The result was a fully immersive, expertly executed competition that balanced precision logistics with dynamic athlete and spectator experiences, delivering a standout moment in Red Bull’s winter event portfolio.
